Servicing the Roading 
Industry Nationwide


Greg Dobson


Greg Joined the team in early 2023 and leads the team to ensure our customers’ expectations are met, while maintaining exceptional quality and safety standards. Greg brings vast manufacturing experience and knowledge with him, gained through a career in the manufacturing sector in New Zealand. He is passionate about local manufacturing and brings an infectious enthusiasm with him!!

Approach Catalogue Sign Design 5

Bernardo Neil


Bernardo joined Approach in 2014 and is responsible for the running of our busy factory.  He leads our production team to ensure quality assurance and delivery leadtimes meet the standards our customers expect.

Bernardo Neil Sm

Rebecca Rawiri

Customer Service

Rebecca is our customer service specialist.  She has a strong background in manufacturing road signs and has recently made a shift from the factory to the office. Rebecca's experience in making signs gives her a high level of product knowledge and understanding of what customers require. 

Tracey Watt 

Accounts Administrator

Tracey started with Approach in 2023 and will be looking after the accounts.  Tracey has been working in accounts for the past 7+ years doing all things office and accounts related for small businesses, she also has 7 years managing Sales Accounts and enjoys providing top notch customer service.  She is excited to join the team here at Approach and looks forward to meeting you in time.

Tracey Watt Photo