Servicing the Roading 
Industry Nationwide

About Us

Approach Signs is a major supplier of road signage and traffic equipment in New Zealand.

With a ‘customer number one’ focus, we pride ourselves on our turn-around times, flexibility and willingness to go the extra mile for our customers. It's our approach that makes the difference, whatever the challenge, whatever the deadline.

We supply signs to the road construction industry including contractors, local body councils, traffic management companies and heavy vehicle roading companies. We also supply traffic signage and equipment to schools and manufacturing businesses.

Founded in 1997, as a company we’ve always embraced change and been committed to providing our clients with a high level of technical expertise, delivery efficiency and quality assurance.  

The foundation of our success is our values which unify our operations and guide our behaviour and relationships.

We take the time to deliberately look after things. If we all take this approach we minimise the chance of damage, injury, waste and cost.

Act With Care

We act with energy and commitment to ensure we deliver what needs to be done for our customers, community and co-workers.

Moving He

We bring a quiet respect to all our relationships. We treat others like we would like to be treated.


We work positively together to achieve team goals and success.

Work As A Team

We strive to be flexible, proactive, improve continuously and work in the most efficient way.

Be Lean